WWE Superstar John Cena is looking to extend himself in a new reign as a fitness and nutrition personality. The 11-time Heavyweight Champion is now the face behind the 10-Week BodyChange challenge, a new program aimed at helping people lose weight and gain strength while picking up new healthy habits to sustain in the long term.

In this exclusive interview with Muscle & Fitness, Cena gives us an in-depth look at the program, which emphasizes light and efficient workouts alongside a regimented nutrition plan. Cena’s motivation is the third pillar of the program, where he takes on the role of personal coach.

For more information on the DVD program, check out changetime.com.