“Legend” doesn’t do him justice. There are lots of legends. Joe Weider is one of a kind—an unparalleled transformational figure. His impact on bodybuilding, publishing, and the fitness industry is immense, and it will reverberate for decades to come. Still, Joe Weider, the icon and oracle, has always insisted that every friend, employee, and fan … Continue reading Joe Weider’s Story: Bodybuilding, Magazines, and Arnold Schwarzenegger