New York, NY- February 1, 2016 — Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, today announced a long-term production and promotional partnership with Mr. Olympia, LLC, a division of American Media Inc. (AMI). The partnership is backed by a mission to highlight the passion and grandeur of the Mr. Olympia Weekend, the premiere event in the sport of bodybuilding and one of the largest fitness expos in the country. Seven Bucks Productions will work with Mr. Olympia, LLC to develop, produce and promote groundbreaking programs and products designed to entertain and captivate audiences along the road to the 2016 Mr. Olympia Weekend, taking place in Las Vegas from September 15-18.
The partnership marks a first for the production company that produces film and TV projects including HBO’s Ballers, the documentary film Rock and a Hard Place, and the upcoming Baywatch movie. Both Ms. Garcia and Mr. Johnson have passionate ties to the fitness industry and look forward to utilizing this new collaboration with Mr. Olympia, LLC to help grow awareness for the industry and the sport of bodybuilding’s marquee event, the 2016 Mr. Olympia. Ms. Garcia, in addition to being a successful businesswoman and producer is also one of the country’s top female professional bodybuilders. Mr. Johnson was recently named “Man of the Century” by Muscle & Fitness and shares his passion for fitness and exercise daily with his more than 104 million followers on his combined social platforms.
“We have a great respect for the determination, drive and work ethic that is necessary to succeed in this sport and we are excited to share the bodybuilding community with the world,” said Johnson.
“This is a passion project for not only myself but the entire Seven Bucks Production family. We are absolutely thrilled to have the opportunity to highlight an event that that has shaped the world of bodybuilding and touches every aspect of the fitness community. We are committed to working with AMI to bring the greatest level of showmanship and entertainment to the athletes, audience and viewers,” said Garcia.
“Seven Bucks Productions, Dwayne Johnson and Dany Garcia are a committed, dedicated and creative force in the entertainment industry,” said AMI Chairman and CEO David J. Pecker.
“The Mr. Olympia weekend has continued to grow in size, attendance and excitement leading up to last year’s record-setting event featuring the largest competitive purse in the sport. Combining the passion, creativity and incredible knowledge of the sport that Dwayne and Dany possess with the momentum of the event ensures that the 2016 Mr. Olympia will be the most exciting in its 50-year history.”
The partnership is the first between Seven Bucks Productions (HBO’s highly rated comedy series “Ballers,” Spike TV’s “Rock the Troops” and Paramount’s Baywatch) and American Media Inc.
